Role: Lead Designer & Project Owner
Agency: 20.20

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Pure Gym came to us to refresh their brand and bring some personality into their spaces. We developed the new ‘look and feel’ and added colours and typography to complement the existing brand. We also introduced new tone of voice and graphic assets that were used for both environmental graphics and marketing materials. We then re-imagined their spaces using this refreshed brand and created different zones for various types of exercises, using typography, colours and materials in different ways to make each zone have its own personality. After getting the first site in Southampton complete, we worked with Pure Gym to roll it out across the rest of their estate. Jay also acted as Art Director and worked on set to create new photography for the brand.

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Deliverables
Strategy / brand assets / typography / tone of voice / interiors / environmental graphics / art direction